We continue to monitor the impact of COVID-19 and are conscious of the industry’s concern.
March 16, 2020 Update
Please check the COVID-19 Updates page going forward for the most up-to-date information.
March 13, 2020 Update
Government of Canada recommendations issued today outline tightened restrictions and enhanced guidelines on international travel, border control measures, mass gatherings, among other tourism-related areas. Please refer to the Government of Canada website for more information.
We know these are difficult times within the tourism sector. We know there is a lot of uncertainty around what our world will look like next month, next week, and even tomorrow. We want to assure you that we are in this together. Now more than ever, we will leverage the power of Team Canada to align and support us through the times ahead.
We will share a fulsome update, including more information on our marketing plans for the year ahead, on Monday March 16th.
March 10, 2020 Update
Canada continues to be a safe travel destination. The Public Health Agency of Canada (PHAC) is actively monitoring the current outbreak of coronavirus (COVID-19) and working with the World Health Organization and other international partners. The current assessment indicates that the overall risk to Canada remains low. Public health risk is continually reassessed as new information becomes available. For up-to-date information about COVID-19 and Canada’s response to this issue, visit PHAC’s online resources here.
As the national tourism marketer, we are working with our partners across Canada and in our key markets to maintain growth in this important sector.
Destination Canada has a diversified set of markets, which allows us to show continued overall growth even when some markets soften due to factors beyond our control. Our strategy places emphasis on not just arrival numbers but high-spend visitors and looks to broaden travel across shoulder seasons and winter as well as lesser-known regions.
We will continue to share data, market intelligence and industry analysis with our partners to ensure we are promoting relevant, meaningful content to our audiences and driving the visitor economy forward.
For the latest information on Rendez-vous Canada (RVC), please visit their website.
Additional Resources:
- For the most up-to-date information in Canada, visit PHAC’s online resources here.
- For any additional questions, call the Health Canada information line, available in either French or English: 1-833-784-4397. If you have any concerns about your health, please contact your healthcare provider.
- The World Health Organization (WHO) and the World Tourism Organization (UNWTO) have issued a joint statement on international cooperation as key to the containment of COVID-19. Read it here.
