The Canadian Tourism Data Collective is a new, centralized national platform that will serve as a two-way street for sharing and accessing tourism data. The Data Collective harnesses the power of data, research, and insights (and that’s a lot of power!) and shares information in an accessible and secure environment that encourages collaboration and conversation across and beyond the tourism ecosystem.

The world needs more Canada—and our Brand Playbook helps us share our love for Canada with the world. Through the Brand Canada Library, access thousands of visual assets, from breathtaking images of vast landscapes and majestic wildlife to vibrant portraits of authentic Indigenous experiences and sophisticated urban culture. Our beloved logos identify Canada the world over, strengthening brand resonance among travellers everywhere. Ensure our brand identity is perfectly positioned by using our consumer and corporate logo files, guidance on usage and tips on placement.