# Destination Canada
 > Destination Canada provides intelligence, tools and resources that help the Canadian tourism industry reach domestic and international markets. Destination Canada’s approach focuses on markets where Canada’s tourism brand leads and yields the highest return on investment.

## Programs
- [Destination Canada’s 2030 Tourism Strategy](https://www.destinationcanada.com/en-ca/programs/destination-canada-2030-tourism-strategy): It's time to amplify Canada's presence on the world stage. Discover and learn about our 2030 strategy to elevate Canada to a Top 7 global tourism destination.
- [TED@Destination Canada](https://www.destinationcanada.com/en-ca/ted-talks-destination-canada): Destination Canada and TED collaborated to create TED@DestinationCanada, producing 14 TED Talks from the brightest speakers and biggest changemakers connected to Canada.
- [Canada Specialist Program](https://www.destinationcanada.com/en-ca/canada-specialist-program): Explore our advisor training program that's mobile-friendly and downloadable so you can learn, inspire, and sell Canada the destination anytime, anywhere.

## Tools
- [The Canadian Tourism Data Collective](https://www.tourismdatacollective.ca/): The Canadian Tourism Data Collective is a new, centralized national platform that will serve as a two-way street for sharing and accessing Canadian tourism data maintained by Destination Canada.
- [Canadian Tourism Industry Resources](https://www.destinationcanada.com/en-ca/tools/industry-resources): Find resources related to the Canadian Tourism industry including information related to emergency tools and wildfire resources.
- [Canadian Tourism Brand Resources](https://www.destinationcanada.com/en-ca/tools#brandresources): Access thousands of visual assets, from breathtaking images of vast landscapes and majestic wildlife to vibrant portraits of authentic Indigenous experiences and sophisticated urban culture. Ensure our brand identity is perfectly positioned by using our consumer and corporate logo files, guidance on usage and tips on placement.
- [Canadian Tourism Brand Playbook](https://brand.destinationcanada.com/en): Find information, resources, and documents outlining Destination Canada's brand and visual identity, as well as brand information related to Canadian tourims more broadly.

## News
- [Destination Canada News](https://www.destinationcanada.com/en-ca/corporate-news): Stay up to date on Destination Canada news, announcements, and press releases, and stay informed about the tourism and travel industry.

## Destination Development
- [Destination Development](https://www.destinationcanada.com/en-ca/destination-development): Together, with our partners from coast to coast to coast, we are solidifying Canada’s global reputation as a progressive, innovative leader in destination development, while also realizing our ambition to generate wealth and wellbeing for all of Canada and enrich the lives of our guests.
- [Tourism Destination Development Toolkit for Rural Canadian Communities](https://admin.destinationcanada.com/sites/default/files/2025-06/DC-Toolkit-Rural-EN.pdf): Destination Canada and the Federation of Canadian Municipalities (FCM) have partnered to show municipalities how mindful tourism development can drive economic diversification and help build more prosperous, inclusive, and sustainable rural communities.
- [Tourism Destination Development Toolkit for Remote and Northern Canadian Communities](https://admin.destinationcanada.com/sites/default/files/2025-06/DC-Toolkit-Remote_Northern-EN.pdf): Destination Canada and the Federation of Canadian Municipalities (FCM) have partnered to show municipalities how mindful tourism development can drive economic diversification and help build more prosperous, inclusive, and sustainable remote and northern communities.
- [Destination Development Strategy](https://admin.destinationcanada.com/sites/default/files/2024-12/Destination%20Development%20Strategy%20-%20June%202023%20-%20EN.pdf): The Destination Development Strategy is designed to solidify Canada’s global reputation as a progressive, innovative leader in destination development, and provide a roadmap for the Destination Development team.
- [A Regenerative Approach to Tourism in Canada](https://admin.destinationcanada.com/sites/default/files/2024-12/A%20Regenerative%20Approach%20to%20Tourism%20in%20Canada_EN.pdf): An offering of why and how tourism can more fully support people, place and prosperity—with case stories, principles, and indicators of progress.
- [Destination Development Knowledge Hub](https://dd.destinationcanada.com/en): This platform is a place to share, discover and learn about all things Destination Development.

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