Market Background
Compared to Destination Canada’s other target markets, French travellers are more likely to visit Canada during the winter period of November-February. However, the peak period is still May to October. About 70% of French travellers would use a travel agent when booking a trip to Canada. Some key activities of interest in Canada include hiking and nature parks.
Generally, French travellers prefer to visit Canada as a fully independent touring trip (43%), rather than independent touring trips with guided excursions (19%), or fully escorted or guided group tours (17%).
For more information on ongoing travel recovery and anticipated visitation from France in 2023, please refer to Destination Canada’s latest Tourism Outlook.
Market Reports
Global Tourism Watch
Consumer-based intelligence and key strategic considerations for the tourism market in France from our annual Global Tourism Watch study in 2021.
![Global Tourism Watch](/sites/default/files/document-type/global-tourism-watch/gtw.jpg)
Market Highlights
A brief, at-a-glance summary of key facts on travellers from France.
![Market Highlights](/sites/default/files/document-type/market-highlights/market_highlights.jpg)
Find more reports
Still looking for more? Find past reports in the archive.
![Find more reports](/sites/default/files/default_images/view-report-tiles-default_2.jpg)
Events
- Nov 14
Canada Showcase Europe 2024
Parc des Princes, Paris, France
Invite-only event for Canadian sellers and European/UK Buyers.
Questions: ShowcaseEurope@destinationcanada.com