Global Tourism Watch

Study Overview

Our Global Tourism Watch provides consumer-based intelligence on 10 markets around the world, and in Canada.

The overall objectives of this study is to:

Monitor awareness, travel intentions, and other key market indicators for Canada
Assess perceptions of Canada and track brand performance against key competitors
Identify the general experiences sought by travellers, assess Canada’s competitive positioning on key products and identify growth opportunities;
Identify motivators and barriers for travel to Canada; and,
Explore the role of advocacy in the tourism context.

Our Global Tourism Watch provides consumer-based intelligence on 10 markets around the world, and in Canada.

The overall objectives of this study is to:

Monitor awareness, travel intentions, and other key market indicators for Canada
Assess perceptions of Canada and track brand performance against key competitors
Identify the general experiences sought by travellers, assess Canada’s competitive positioning on key products and identify growth opportunities;
Identify motivators and barriers for travel to Canada; and,
Explore the role of advocacy in the tourism context.

Short summary report outlining the tourism industry's contribution to Canada's economy through jobs, GDP and tourism spending.

Monthly and annual research infographics covering basic statistics on the state of tourism in Canada.