Canada’s Travel and Tourism Sector: an economic engine in every corner of the country
Canada’s Travel and Tourism Sector: an economic engine in every corner of the country
In a world of uncertainty, tourism is one of Canada’s most stable and high-performing sectors. It is a resilient engine for growth.
An independent report from Tourism Economics shows that the travel and tourism sector is a major force in Canada’s economy.
- $124.4 billion direct tourism spending in 2023. Equal to $341 million a day.
- 692,000 jobs exceeding the total jobs in agriculture, forestry, fishing, mining, quarrying, and oil and gas combined.
- The travel and tourism sector caters to both tourists and locals providing employment to more than 2 million people. Overall, one in ten jobs in Canada depends on tourism.
- Each $1.00 invested in Destination Canada in 2023 generated $23.85 in total economic activity.
At Destination Canada we champion a Team Canada approach—uniting the collective strengths, investments, and ambitions of provinces, territories, and cities across the country. By convening the tourism ecosystem under one shared vision, we unlock a global impact far greater than the sum of our parts. Together, we elevate Canada’s presence on the world stage, positioning the sector to consistently punch above its weight. This coordinated effort fuels $252.2 billion in total economic activity, including indirect and induced impacts—driving growth in communities from coast to coast to coast.
"Tourism is one of Canada's most valuable economic engines. The evidence demonstrates that investing in the tourism sector generates exceptional returns, and Destination Canada plays a pivotal role in maximizing those returns. Their marketing activities create a multiplier effect that benefits communities throughout Canada, directly supporting jobs, businesses, income, and tax revenue."
- Adam Sacks, President, Tourism Economics
The Tourism Economics report clearly demonstrates the value of tourism for Canada, alongside Destination Canada's support for the sector while securing a strong return on investment. Canada has a significant opportunity for continued economic growth across communities nationwide.
Explore this report to understand travel and tourism’s contribution to Canada's economy. See how Destination Canada delivers meaningful results and economic growth for Canada.
In a world of uncertainty, tourism is one of Canada’s most stable and high-performing sectors. It is a resilient engine for growth.
An independent report from Tourism Economics shows that the travel and tourism sector is a major force in Canada’s economy.
- $124.4 billion direct tourism spending in 2023. Equal to $341 million a day.
- 692,000 jobs exceeding the total jobs in agriculture, forestry, fishing, mining, quarrying, and oil and gas combined.
- The travel and tourism sector caters to both tourists and locals providing employment to more than 2 million people. Overall, one in ten jobs in Canada depends on tourism.
- Each $1.00 invested in Destination Canada in 2023 generated $23.85 in total economic activity.
At Destination Canada we champion a Team Canada approach—uniting the collective strengths, investments, and ambitions of provinces, territories, and cities across the country. By convening the tourism ecosystem under one shared vision, we unlock a global impact far greater than the sum of our parts. Together, we elevate Canada’s presence on the world stage, positioning the sector to consistently punch above its weight. This coordinated effort fuels $252.2 billion in total economic activity, including indirect and induced impacts—driving growth in communities from coast to coast to coast.
"Tourism is one of Canada's most valuable economic engines. The evidence demonstrates that investing in the tourism sector generates exceptional returns, and Destination Canada plays a pivotal role in maximizing those returns. Their marketing activities create a multiplier effect that benefits communities throughout Canada, directly supporting jobs, businesses, income, and tax revenue."
- Adam Sacks, President, Tourism Economics
The Tourism Economics report clearly demonstrates the value of tourism for Canada, alongside Destination Canada's support for the sector while securing a strong return on investment. Canada has a significant opportunity for continued economic growth across communities nationwide.
Explore this report to understand travel and tourism’s contribution to Canada's economy. See how Destination Canada delivers meaningful results and economic growth for Canada.