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About Us

At Destination Canada we believe in the power of tourism. Our aspiration is to enhance the quality of life of Canadians and enrich the lives of visitors.

About Us

Our Markets

Destination Canada’s approach focuses on markets where Canada’s tourism brand leads and yields the highest return on investment. We use research to drive our evidence-based marketing in nine key geographic leisure source markets: Australia, Canada, China, France, Germany, Japan, Mexico, South Korea, United Kingdom and the United States. In addition, our Business Events team leverage in-depth global market analysis to target international clusters aligned with Canada's priority economic sectors.

Our Team

Destination Canada team

Our mission is to influence supply and build demand for the benefit of locals, communities and visitors through leading research, building alignment with public and private sectors, and marketing Canada nationally and abroad. In collaboration with our partners, we promote Canada as a premier four-season leisure and business tourism destination around the country and world.

Destination Canada's newsletter, Destination Canada News, has always been an important tool to connect with industry and keep you informed of what Destination Canada is doing to support the sector and promote tourism to Canada.

Events

People walk in a blur around a Destination Canada convention.

Connect with other industry professionals, learn from Canada’s best and brightest travel and tourism minds, and share your success stories. Explore upcoming conferences, events, and networking opportunities happening from coast to coast to coast.

Collaborate With Us

We source a wide range of services and goods to support our business both in Canada and in our international markets.

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